Bella AI, Inc. (“Bella,” “we,” “us,” “our”) respects your privacy and values your trust. The purpose of this Privacy Policy is to inform you of the collection, use, disclosure, and protection of personal information from your use of https://www.itsbella.ai/ (the “Site”), from using our web-based platform (the “Platform”), from purchasing or using our services, or engaging with our content (collectively, the “Service”). If you have any questions regarding this information or our privacy practices, please contact us via the methods set out in the How to Contact Us section at the end of this Privacy Policy.
If you do not agree with the terms of this Privacy Policy and our Terms of Use, then you should immediately discontinue use of the Service and refrain from providing any personal information.
Our Use of Artificial Intelligence Customer acknowledges that AI-generated outputs are probabilistic in nature and may contain inaccuracies, errors, or omissions, and Customer assumes sole responsibility for all decisions, actions, or omissions based on such outputs.
Bella shall not be liable for any reliance placed on AI-generated outputs.Bella uses artificial intelligence to power its core capabilities. Our platform leverages large language models (LLMs) to manage your student information system (SIS), for compliance tracking, automate attendance, create digital forms, and serve as a proactive alerting system—enabling the creation of tailored AI assistants – or, as we prefer to call it, a digital employee – without the need for code. These AI assistants are designed to provide intelligent recommendations, streamline workflows, and adapt dynamically to your needs, all while operating within security frameworks.
We do not use your personal information for automated decision making.
To the extent Bella accesses or maintains education records as defined under FERPA, Bella is designated as a “school official” (as set forth in 34 CFR § 99.31(a)(1)(i)(B)) with a legitimate educational interest. Bella will use such records solely to provide the contracted services and shall maintain reasonable safeguards to protect the data (see Security). Upon termination of the agreement, Bella will return or delete such records as directed by the institution. In acting as a “school official,” we may collect, use, and disclose personal information that is under the control of your school and is therefore governed by your school’s privacy policy. We encourage you to contact your school directly for more information about its privacy practices.
We may collect the following categories of personal information (a) directly from you (such as when you register an account or contact us), (b) from third-parties (such as when you interact with our social media accounts), (c) from the device and browser that you use to access the Service, and (d) from cookies and similar technologies.
Identifiers
We may collect your full name, email address, account name, and similar identifiers.
User-generated Content
We collect the personal information and content you post on the Services (e.g., on the Bella Blog).
Device Information
We may collect device information when you visit our Site. Device information may include your device type, browser type, online and/or unique identifiers, IP address, and geolocation information.
Internet Activity
We may collect personal information concerning your interaction with the Site and/or Platform, including when you access the Site and/or Platform and your browsing activity on the Site and/or Platform (such as which pages you visit, in what order, and for how long). This may also include “traffic data” or tracking information provided by the Site’s host or similar providers (e.g., Google Analytics) that may be helpful for marketing purposes or for improving the Site and Platform.
Other Identifying Information that You Voluntarily Choose to Provide
We may collect identifying information in survey responses, emails, letters, texts, or other communications you send us.
You are not required to provide all personal information identified in this Privacy Policy to use our Service or to interact with us, but certain functionality will not be available if you do not provide certain personal information. For example, if you do not provide certain personal information, we may not be able to register an account or respond to your requests.
We store certain personal information that gets collected automatically at our end through cookies and other similar technologies. A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for marketing purposes, including targeted advertising. Cookies on the Site are generally divided into the following categories:
Strictly Necessary Cookies. These are required for the operation of the Site. They include, for example, cookies that enable you to log into password-protected portions of the Site. These cookies are session cookies that are erased when you close your browser.
Analytical/Performance Cookies. These allow us to recognize and count the number of visitors to the Site and understand how such users navigate through the Site (e.g., when and which pages are visited, in what order the pages are visited, and where a user is located). We also use Google Analytics for part of this process. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. Google provides users with the ability to prevent their data from being used by Google Analytics—learn more by going to https://tools.google.com/dlpage/gaoptout.
You can also prevent the use of certain cookies by modifying your Internet browser settings, typically under the sections “Help,” “Internet Options,” or “Settings.” If you disable or delete certain cookies in your Internet browser settings, you may still access our Site, however, you might not be able to access or use important functions or features of our Site, and you may, for example, be required to re-enter your log-in details.
Do-Not-Track Signals
At this time, we do not recognize automated “do-not-track” browser signals.
The Service is not intended for users under the age of 13, and Bella does not knowingly collect personal information from children under the age of 13. If you are aware of, or suspect that, someone under the age of 13 is using the Service without appropriate permission, please contact us immediately using the details provided in the How to Contact Us section below. For more information about protecting your child’s privacy online, we encourage you to review the FTC Guidelines for protecting your child’s privacy.
We collect and use your personal information for the following purposes:
To manage our relationship with you
To respond to your inquiries, fulfill your requests, and solicit feedback
To provide services you request
To analyze usage of our Site and/or Platform to improve performance and user experience
To detect, prevent, and address security incidents, as well as protect against malicious, deceptive, fraudulent, or illegal activity, and to hold responsible parties accountable
To comply with applicable laws, regulations, and legal obligations
We may disclose your personal information with the following third parties:
Service providers. In some instances, service providers may be directly responsible to you for their use of your personal information. They may be required by law to provide you with additional information regarding the personal information they hold and their processing activities. Further information may be provided to you in a separate notice or may be obtained directly from the service providers, such as through their websites.
Advisers and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.
In connection with a change to the control or financial status of Bella, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information may be disclosed during the diligence process to counterparties and other parties involved in the transaction, and may be transferred to a successor entity or affiliate as part of that transaction.
Government bodies, dispute resolution organizations, law enforcement agencies, or third parties in connection with: (a) responding to a subpoena, search warrant, or other lawful request for personal information; (b) cooperating with a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.
If you are an eligible student at a client school and wish to access and inspect, correct, consent to disclosures (with some exceptions), or file a complaint, please contact your school administrator to submit a request. Upon request by the school administrator, Bella will then (i) provide you access to your personal information, (ii) correct such information, and/or (iii) process your disclosure.
If Bella learns that we have inadvertently collected personal information from an eligible student beyond what was requested, Bella will delete such information as soon as possible. 11.
We maintain reasonable physical, administrative, and technical measures designed to protect personal information from loss, misuse, alteration, or unintentional destruction. Additionally, Bella has taken commercially reasonable steps to develop, implement, and maintain a written information security program designed to comply with the Safeguards Rule of the Gramm-Leach-Bliley Act (16 C.F.R. Part 314). Our security program includes physical, administrative, and technical safeguards designed to: (i) ensure the security and confidentiality of student information; (ii) protect against any anticipated threats or hazards to the security or integrity of such information; and (iii) protect against unauthorized access to or use of such information that could result in substantial harm or inconvenience to any student.
Key elements of our information security program may include, but are not limited to, assigning a qualified individual to oversee the program, conducting periodic risk assessments, implementing controls such as access controls and encryption, regular monitoring and testing of safeguards, security awareness training for personnel, and maintaining a written incident response plan.
However, whenever you provide personal information online there is a risk that third parties may intercept and use that information. Although we seek to protect your personal information and privacy, we cannot guarantee the security of any personal information you disclose online. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your personal information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.You play an important role in keeping your personal information secure. You should not disclose your username or password with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately at the contact information in the How to Contact Us section below.
For your convenience, we may link to third-party sites and services, or otherwise display third-party content through our Site and/or Platform to provide increased value to our visitors. These third-party sites and services operate independently from Bella and may have their own privacy practices. As such we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please note that these other sites may send their own cookies to users, collect data, or solicit personal information, and we encourage you to review their policies before engaging with these third-party sites.
This Privacy Policy is effective as of the date at the top of this policy. We may update this Privacy Policy from time to time at our discretion. When we do, we will revise the effective date at the top of this page. We encourage users to check this page regularly to stay informed about how we collect, use, and protect personal information—especially before providing any personal information.
How to Contact Us
If you have any questions about this Privacy Policy or our Service, please contact us at support@itsbella.ai.
